After the market crash on October 19, 1987, Billy Procida, CEO/President of Procida Funding & Advisors, learned a valuable lesson: cater to the masses you eat with the classes; cater to the classes, you eat with the masses. Using that philosophy, Procida went on to build a highly successful 37-year long career focusing on smart loans that add value to communities and make the world a better place. Today, Procida believes another crash is already underway and it lies in the highest end of the real estate market. Watch Procida speak live to learn why investing away from high-end metro developments is the key to your real estate success.
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