Billy Procida Has Been Selected By...
As One of 2020's Best Bosses & A Lender-Influencer
William Procida founded Procida Funding & Advisors 25 year ago, in 1995. As president and CEO of the firm, he has become well-known for his industry expertise. Since the company’s inception, Procida’s core beliefs have remained the same: work as one cohesive team, teach by example, and help others first and the money will follow. Holding a true passion for the business, Procida is involved with every aspect of the company, while maintaining a healthy balance of freedom for employees.
Lenders may be excused from feeling particularly stressed right now. In typical times they have often had to make difficult decisions but now they must also factor in an uncertain economy that is being driven by the virus.
The men and women on the following pages—our choices for this year’s lender influencers—were selected based on the criteria we always use for influencers: their proficiency in assessing and underwriting CRE deals. We don’t look at numbers or rankings, but instead look for financial savvy and industry knowledge. If anyone can steer a deal through right now, it will be this group.
WILLIAM “BILLY” PROCIDA While much has changed in the commercial real estate industry since William “Billy” Procida started his career over forty years ago, his philosophy to focus on local deals that are a force for positive change in communities remains the same. Procida has completed billions of dollars of projects, and as a result his impact has gained him notoriety as a lender throughout the eastern region of the US, particularly within the New York metropolitan area and Philadelphia.
REFI MAGAZINE NON-BANK LENDER OF THE YEAR
for all asset classes excluding single-family residential. Our team’s experience in the tri-state area, knowledge of local markets, and background in construction offer hands-on lending that is unparalleled in the industry.