OUR TEAM

The Procida companies specialize in supplying capital and expertise to the real estate community, as well as to small and mid-size businesses.
PRESIDENT & CEO

WILLIAM “BILLY” PROCIDA

William “Billy” Procida Founded Procida Funding and Advisors in 1995 and has financed, fixed and built over 3 billion dollars of buildings and companies. Procida manages the 100 Mile Fund which provides financing for commercial real estate projects and small to mid size businesses.

His awards over the years include:
Rockland County, New York Citizen of The Year
New York City Developer of The Year
National Home Builders Pillar of the Industry Award
Institutional Investor Non-bank Lender of the Year
Bronx Business Man of the Year
New York Mortgage Bankers’ Man of the Year
New Jersey Gold Coast Business Man of the Year
American Jewish Congress Man of the Year
Just to name a few

He has lectured at Yale, Columbia, NYU, Saint Thomas Aquinas and a dozen more colleges. He has been a regular guest on CNBC, Fox Business and has appeared on every major TV network in the United States as well as networks in Japan, Russia and England.

Billy has also been the subject of hundreds of articles from The Wall Street Journal to Der Spiegel in Europe.

Billy is also an avid sponsor for multiple charities throughout the community such as Table to Table, Habitat for Humanity, Keep Rockland Beautiful and SHARE Africa to name a few.

CFO

ALLAN LAZAROFF

Mr. Lazaroff received a Bachelor of Science Degree in Business Administration with a concentration in accounting from Monmouth College in 1974.  He also obtained a law degree (Juris Doctorate degree) from Northern Illinois University College of Law in 1978. Following college he joined the accounting firm of Touche Ross & Co. (now Deloitte Touche) where he worked in the accounting department for two years before going to law school.

In 1978, subsequent to graduating from law school, he rejoined Touche Ross & Co., as a member of the tax department where he remained until 2001 when he and Marc Reichman formed the public accounting and advisory firm of Reichman & Lazaroff (subsequently Reichman & Lazaroff LLC).   Growing up in Queens New York he relocated to and has been a resident of Bergen County New Jersey since 1978.

Reichman & Lazaroff LLC clientele include, among others, high net worth individuals, private equity, real estate and commodity funds.    For the past 20 years Mr. Lazaroff has been the accountant for William Procida individually and his related entities including the fund managers Palisades Financial and Procida Funding LLC.   He is currently a consultant to the 100 Mile Fund and maintains seven figure investments in the fund and other related Fund projects.

CONTROLLER

ALI BETTS

Ali Betts joined Procida Funding in May 2011 as Controller. In her capacity, she is responsible for managing all aspects of the company’s accounting functions and, is an integral part of our investor relations function. Ali directly supports Mr. Procida with program and investor initiatives.

Prior to joining Procida, Ali served as Controller and Investor Relations for Palisades Financial reporting directly to the partners of the firm. In her 7 years working with Palisades Financial, her main focus was working closely with investors, accountants, banks, and auditors, managing two investment Funds (Palisades Regional Investment Funds [PRIF and PRIF II]. Ali’s diverse background is an asset in providing the personalized attention for our investors.

VICE PRESIDENT

MIKE COEN

Mike Coen joined Procida Funding and Advisors in June of 2015. Mike co-leads the asset management team and helps facilitate the firm’s efforts in underwriting analysis. Mike along Derek Weissman will be handling the day-to-day operations of the 100 Mile Fund loan portfolio.

Prior to joining Procida, Mike help manage a portfolio of distressed commercial real estate assets at NRT REO Experts. Mr. Coen worked closely with other nationwide asset management companies servicing clients including JP Morgan Chase, Capital One and Bank of America. Mike served as a key member of the division with $100 million in assets under management generating a liquidation value of more than $670 million.

Mr. Coen completed his Masters in Real Estate Development (MSRED) at Nova Southeastern University and recently completed NYU’s Schack Institute of Real Estate Professional Certification in Real Estate Finance.

VICE PRESIDENT

DEREK WEISSMAN

Derek Weissman joined Procida Fund and Advisors in June 2015. June 2015, following an internship in 2014. He graduated from University of Colorado Boulder. Derek along with Mike Coen will be handling will be handling the day-to-day operations of the 100 Mile Fund loan portfolio.

Since joining Procida, Derek has been directly involved in the underwriting, closing and asset management of over $200 million of construction, bridge and DIP loans.

While at CU Derek studied Business Management and earned a certificate in Real Estate. Before joining Procida, Derek worked as a Market Research Analyst for Colliers International.

While in school, Derek also held a position at Hapoalim Securities, working with the structured CD’s and Compliance departments. While at University of Colorado Boulder Derek was a member Phi Kappa Psi fraternity.

VICE PRESIDENT

BRIAN FOLEY

Brian Foley joined the team full time as an Associate in May of 2016 after graduating with a BS in Economics from the Wharton School of Business at the University of Pennsylvania with concentrations in Finance and Real Estate. Brian was also member of Penn’s varsity swim and dive team, specializing in backstroke.

Before coming to Procida, Brian interned at Advantage Futures, one of the highest volume futures broker in the industry, based out of Chicago. There, Brian learned key values in sales and trading.

At Procida, Brian worked on R.E.O. assets and distressed deals. Now, Brian leads Procida Funding’s Originations department.

ACCOUNTING

CAROLINE SMYTH

Caroline Smyth joined Procida Funding and Advisors in May of 2016. Caroline facilitates in maintaining accurate and well-organized financial data for the company. She supports Ali in investor relations for all 100 Mile Fund Shareholders. Caroline also provides support for her colleagues by helping them with situations involving the company financially. Before joining Procida, Caroline worked in both the accounting and hospitality fields giving her a versatile set of skills to bring to the Procida team.

MARKETING DIRECTOR

LAURYN DONNELLY

Lauryn Donnelly joined our team in February 2018. Lauryn attended West Virginia University where she majored in Fashion Merchandising and minored in Business. Prior to working at Procida, Lauryn was an intern for Nordstrom and then a full time “All Star” Employee, where she assisted in managing the stores social media account as well as a being a part of the Stylist Team.

Lauryn has brought her social media, organizational and interpersonal skills to the Marketing Team here at Procida. Lauryn is also the gate-keeper for Billy and works full time on his schedule and task management for the entire office. Since joining Procida, Lauryn has taken on the role as the Co-Marketing Director where she manages all things social media, PR, and advertisements for the company.

Investor at Large

Mark Jacobs

Mark Jacobs founded K&M Newspaper Services, Inc in 1984. The company grew to supply equipment and services to over 500 newspaper publishers worldwide. 

Through Alipress Realty, LLC he owned and managed real estate for the past 30 years. Currently, he sits on the following nonprofit boards: Montefiore Nyack Hospital, Montefiore Nyack Foundation, The Wartburg Foundation, Saint Dominic’s Family Services, YMCA of Middletown, Rockland County Pride Center, Center for Safety and Change, and Rockland Country Club Foundation. 

ANALYST

KYLE SMYTH

Kyle Smyth joined Procida Funding & Advisors as a full-time Analyst in July 2018 after graduating with a B.B.A. from the Villanova School of Business at Villanova University with concentrations in Finance and Real Estate.

Prior to joining Procida, Kyle interned with the firm in 2015 and 2017 as an Asset Manager for the Tallman project. In 2016, Kyle interned with Cerberus Capital Management in its Residential Mortgage-Backed Securities division as a member of its Asset Sourcing team.

Kyle is currently a CFA Level II Candidate.

ASSET MANAGEMENT

Omar Khan

BIO COMING SOON.

:EMAIL: OKHAN@PROCIDA.COM