OUR TEAM

The Procida companies specialize in supplying capital and expertise to the real estate community, as well as to small and mid-size businesses.
PRESIDENT & CEO

WILLIAM “BILLY” PROCIDA

William Procida is president of Procida Funding & Advisors, LLC. He has been an independent entrepreneur since 1980. Procida Funding was founded in 1995 and is based in Englewood Cliffs, New Jersey. The firm specializes in providing management and capital for both distressed and value added situations. In 2002, WPI became the founding member and majority shareholder of Palisades Financial (“Palisades”), which formed and managed two private equity funds. Palisades invested and managed over 100 positions including bridge and mezzanine loans. Loans and equity positions were made in excess of 1.5 billion dollars. The funds’ returns to investors exceeded 15 percent annually since 2002. These investments covered a broad range of asset classes throughout the U.S., including ski resorts, transportation companies, hotels, manufacturing facilities, chemical plants, as well as conventional real estate asset classes.

In March 2008, Mr. Procida sold his interest in Palisades and resumed activities under Procida Funding, which most notably completed assignments for GMAC Mortgage Group and Ritchie Capital.

Prior to forming Procida Funding, Mr. Procida was co-president of The Procida Organization (“TPO”) located in New York City. TPO ran 4 divisions: construction, real estate development, real estate brokerage, and mortgage brokerage. The firm employed over 100 people and grew from $2 million in sales in 1982 to over $70 million in sales in 1994, with all years profitable. As a contractor, the firm constructed most asset classes and was one of New York City’s premier development companies, winning numerous awards including the New York City Developer of the Year award. Mr. Procida was only 32 years old at this time. During this period, Mr. Procida borrowed and personally guaranteed and repaid over $100 million. In 1990, Mr. Procida took a leave of absence from TPO to take on a full-time assignment with the Trump Organization. Mr. Procida reported directly to Mr. Donald Trump on investments, including casinos, airlines, real estate development, and sports franchises.

Mr. Procida also had an impressive 10 year period as principal of Procida Development/Procida Construction Corporations. Mr. Procidas’ career has been covered extensively by the press and he has appeared on numerous televised broadcasts. He has lectured on business at numerous colleges and industry association meetings and has been on the board of several non-profit organizations.

CFO

ALLAN LAZAROFF


Bio Coming Soon.

CONTROLLER

ALI BETTS

Ali Betts joined Procida Funding in May 2011 as Controller. In her capacity, she is responsible for managing all aspects of the company’s accounting functions and, is an integral part of our investor relations function. Ali directly supports Mr. Procida with program and investor initiatives.

Prior to joining Procida, Ali served as Controller and Investor Relations for Palisades Financial reporting directly to the partners of the firm. In her 7 years working with Palisades Financial, her main focus was working closely with investors, accountants, banks, and auditors, managing two investment Funds (Palisades Regional Investment Funds [PRIF and PRIF II]. Ali’s diverse background is an asset in providing the personalized attention for our investors.

VICE PRESIDENT

MIKE COEN

Mike Coen joined Procida Funding and Advisors in June of 2015. Mike co-leads the asset management team and helps facilitate the firm’s efforts in underwriting analysis. Mike along Derek Weissman will be handling the day-to-day operations of the 100 Mile Fund loan portfolio.

Prior to joining Procida, Mike help manage a portfolio of distressed commercial real estate assets at NRT REO Experts. Mr. Coen worked closely with other nationwide asset management companies servicing clients including JP Morgan Chase, Capital One and Bank of America. Mike served as a key member of the division with $100 million in assets under management generating a liquidation value of more than $670 million.

Mr. Coen completed his Masters in Real Estate Development (MSRED) at Nova Southeastern University and recently completed NYU’s Schack Institute of Real Estate Professional Certification in Real Estate Finance.

VICE PRESIDENT

DEREK WEISSMAN

Derek Weissman joined Procida Fund and Advisors in June 2015. June 2015, following an internship in 2014. He graduated from University of Colorado Boulder. Derek along with Mike Coen will be handling will be handling the day-to-day operations of the 100 Mile Fund loan portfolio.

Since joining Procida, Derek has been directly involved in the underwriting, closing and asset management of over $200 million of construction, bridge and DIP loans.

While at CU Derek studied Business Management and earned a certificate in Real Estate. Before joining Procida, Derek worked as a Market Research Analyst for Colliers International.

While in school, Derek also held a position at Hapoalim Securities, working with the structured CD’s and Compliance departments. While at University of Colorado Boulder Derek was a member Phi Kappa Psi fraternity.

VICE PRESIDENT

BRIAN FOLEY

Brian Foley joined the team full time as an Associate in May of 2016 after graduating with a BS in Economics from the Wharton School of Business at the University of Pennsylvania with concentrations in Finance and Real Estate. Brian was also member of Penn’s varsity swim and dive team, specializing in backstroke.

Before coming to Procida, Brian interned at Advantage Futures, one of the highest volume futures broker in the industry, based out of Chicago. There, Brian learned key values in sales and trading.

At Procida, Brian worked on R.E.O. assets and distressed deals. Now, Brian leads Procida Funding’s Originations department.

ACCOUNTING

CAROLINE SMYTH

Caroline Smyth joined Procida Funding and Advisors in May of 2016. Caroline facilitates in maintaining accurate and well organized financial data for the company. She supports Ali in investor relations for all 100 Mile Fund Shareholders. Caroline also provides support for her colleagues by helping them with situations involving the company financially. Before joining Procida, Caroline worked in both the accounting and hospitality fields giving her a versatile set of skills to bring to the Procida team.

MARKETING DIRECTOR

LAURYN DONNELLY

Lauryn Donnelly joined our team in February 2018. Lauryn attended West Virginia University where she majored in Fashion Merchandising and minored in Business. Prior to working at Procida, Lauryn was an intern for Nordstrom and then a full time “All Star” Employee, where she assisted in managing the stores social media account as well as a being a part of the Stylist Team.

Lauryn has brought her social media, organizational and interpersonal skills to the Marketing Team here at Procida. Lauryn is also the gate-keeper for Billy and works full time on his schedule and task management for the entire office. Since joining Procida, Lauryn has taken on the role as the Co-Marketing Director where she manages all things social media, PR, and advertisements for the company.

Investor at Large

Mark Jacobs

Mark Jacobs founded K&M Newspaper Services, Inc in 1984. The company grew to supply equipment and services to over 500 newspaper publishers worldwide. 

Through Alipress Realty, LLC he owned and managed real estate for the past 30 years. Currently, he sits on the following nonprofit boards: Montefiore Nyack Hospital, Montefiore Nyack Foundation, The Wartburg Foundation, Saint Dominic’s Family Services, YMCA of Middletown, Rockland County Pride Center, Center for Safety and Change, and Rockland Country Club Foundation. 

ANALYST

KYLE SMYTH

Kyle Smyth joined Procida Funding & Advisors as a full-time Analyst in July 2018 after graduating with a B.B.A. from the Villanova School of Business at Villanova University with concentrations in Finance and Real Estate.

Prior to joining Procida, Kyle interned with the firm in 2015 and 2017 as an Asset Manager for the Tallman project. In 2016, Kyle interned with Cerberus Capital Management in its Residential Mortgage-Backed Securities division as a member of its Asset Sourcing team.

Kyle is currently a CFA Level II Candidate.

JENNIFER MEYERS

Jennifer Meyers joined Procida Funding & Advisors in November 2018. Prior to graduating Pennsylvania State University with a BA in Public Relations, Jennifer held multiple editorial internships at Hearst Digital Media, Rodale Inc., Dvir Productions and was Editor-In-Chief of Valley Magazine. Her journalism work has been nationally published awarding her the SPJ National Mark of Excellence, 2016 High Education Journalism Award, and 1st Place at Penn State’s Documentary Film Festival.

Upon graduation, Jennifer moved to Los Angeles, CA where she worked in media relations at CBS Television Network and then at ID Public relations representing a range of musicians including Steve Martin, Alicia Keys and Sam Hunt to name a few. Driven by a passion for real estate and entrepreneurship, Jennifer returned to the east coast to obtain her New Jersey Real Estate License and serve as the Marketing & Sales Associate at a real estate tech start-up, roOomy.

At Procida, Jennifer handles media relations, marketing, social media, as well as outreach for operating company, GeeFree. Jennifer is an active member of the Eastern Bergen County Board of Realtors, Builder’s Association of Northern New Jersey, Kappa Kappa Gamma sorority and is a ranked Spartan Race competitor.